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Branding
Branding and Strategic Planning
— Online brand strategy
— Build new brands
— Re-align and focus brands
— Brand and product positioning
— Design and visual language
— Digital brand identity
Web Development
Websites & Online Business Models
— User Experience Design (UXD)
— Ecommerce solutions
— Microsites and campaign websites
— Social networks, blogs and forums
— Web Apps, intranets and extranets
— Design, animation, audio/video
Online Marketing
Interactive Advertising & Search
— Creative strategy, design & animation
— Online media campaign strategy
— Search engine marketing (SEO/PPC)
— Online display campaigns
— B2B and B2C lead generation
— Analytics and metrics consulting

News

Enjoy our photo essay
TODAY IN PORTLAND

12.16.08 Overland Agency Continues Growth; Adds Four New Clients
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11.12.08 Job opening for art director
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11.12.08 Job opening for web developer/software engineer
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10.16.08 Overland wins W3 award for client's website, Alta Planning and Design
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10.3.08 Job Opening for Senior Interactive Designer
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9.18.08 Overland Agency Claims 3 WebAwards
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8.8.08 Overland Agency Wins 3rd Communicator Award
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8.8.08 Dapper Frog Launches Major New E-Commerce Website
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7.21.08 Overland Agency Receives 2008 "Best of Portland" Award
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7.21.08 Overland Agency Writing Column in PDX Business Journal
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6.11.08 Overland Agency Wins 2 International Communicator Awards
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5.8.08 New Website for Alternative Transportation
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4.16.08 Market Strategies International Launches New Brand and Website
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3.10.08 Job Opening for Freelance Software Engineer/Web Developer
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1.25.08 Overland Agency Continues Hot Streak with 2 Interactive Media Awards
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To view our archive of older press releases please visit our newsroom.

Whitepapers

10 Steps to Improve Search Rank
By Arve Overland and Leo Chung
In this in-depth whitepaper, we discuss prudent and ethical ways to improve your organic search ranking. 
Register for Whitepaper 

4 Steps to Brand and Web Strategy Development
By Arve Øverland
Proven process for developing and strengthening your brand strategy and online results.
Register for Whitepaper 

12 Tips to Increase Paid Search Conversion (PPC)
By Leo Chung and Joshua Patrice
Foundational understanding of paid search marketing in helping to achieve business goals. The authors discuss 12 actionable tips that you can apply today to improve performance.
Register for Whitepaper

Email Marketing Best Practices
By Arve Overland and Leo Chung
Best practices for deploying successful email campaigns, including improving your open and click-through rates, leveraging targeting and segmentation, incorporating analysis for on-going refinement, and how to adhere to the CAN-SPAM act.
Register for Whitepaper

7 Online Strategies for Doing Business in China 
By Arve Øverland, Greg Tozian, and Jeff Bialy 
Learn how to reach and sell to China's explosively growing new class of web-savvy professionals. 
Register for Whitepaper

Website Framework and CMS - Application Note
Overland's powerful website framework includes a flexible user interface as well as an easy-to-use full featured Content Management System (CMS), ecommerce and blog.
Download Application Note

Recent Awards

2008 Davey Awards (international)
The annual awards honors the creative achievements of smaller companies worldwide. Judged by International Academy of the Visual Arts.

Silver Award for:
  • Consumer Products/Services, Dapper Frog Ecommerce Website

2008 W3 Awards (international)
The W3 Awards are judged by members of the elite International Academy of the Visual Arts.
Number of entries: 2,700+

Silver Award for:
  • Transportation Website, Alta Planning and Design

2008 WebAwards (international)
Given by the Web Marketing Association to recognize exceptional design and functionality for websites.
Number of entries: Thousands from more than 40 countries

Standard of Excellence for:
  • Home Building Website, Legend Homes
  • Non Profit Website, Mt. Hood Habitat for Humanity
  • Transportation Website, Alta Planning and Design

2008 Communicator Awards(international)
Leading international awards program honoring creative excellence for Communications Professionals. The Award of Excellence is given to those entries whose ability to communicate puts them among the best in the field.

Awards of Excellence for:
  • Sports Website, Verdero Baseball
  • Sports Website, Soloflex

Award of Distinction for:
  • Health and Wellness Flash Demo, Welch Allyn

2008 Interactive Media Awards(international)
Recognizing the highest standards of excellence in website design and development.

Outstanding Achievement for:
  • Computer Software Website, Dolphin Safe Source
  • Non-profit Website, Mt. Hood Habitat for Humanity

Click here to view all our awards for web design and online marketing

Case Studies

Ecommerce Retail
When The Dapper Frog, a high-end home decór retailer, contacted Overland Agency their website had unacceptably low organic search visibility and visitor-to sales-conversion numbers.
Read Case Study

Search Engine Marketing
Life Insurance Company wanted to launch an online campaign to drive traffic to their product websites and increase the number of policies sold online.
Read Case Study

Rich Media Campaign
Direct online retailer and manufacturer of speakers needed great creative to compete with big-box retailers.
Read Case Study

Product Positioning
Leading software company with a failing product needed to reintroduce and position it to its target audiences through online channels.
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Brand Tool Kit Intranet
Internationally leading fitness footwear and apparel manufacturer needed an intranet on which employees and vendor-partners could access the latest Corporate Identity resources and brand guidelines.
Read Case Study

Online Channel Partner Strategies
The world’s leading audio test and measurement company with channel partners in 35 countries. Our challenge was to develop a knowledge brand strategy, build a new dynamic web presence that would generate leads, mature and distribute those leads, and strengthen the brand relationship with channel partner resellers and end customers.
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eCommerce, Financial Services
An $11-billion Dutch insurance company needed a strategy to raise conversion rates for life insurance among North American consumers.
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Video and Animation
Due in part to the emergence of Internet advertising, this brand had taken a backseat to other market-dominating brands. They needed to successfully re-awaken the brand and make it sexy again—online.
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Interactive Storytelling
Our client, the sponsor of blind athlete Rachael Scdoris, wanted to create an inspirational story of living life to the fullest with a website that attracted a worldwide audience by charting her progress on her daunting journey.
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Online Demo
A network solutions company was looking for an innovative way to showcase the depth and benefits of their suite of network solutions, and at the same time, enhance their brand against larger network competitors.
Read Case Study

Branding
A company’s new service brand needed to reach a whole new audience.
Read Case Study
Copyright ©2001-2009 Overland Agency, Inc. An interactive agency for branding, web design and development, search engine marketing and online advertising.
We analyze, develop and execute creative strategies for our clients online business and brand related goals and
produce result generating websites and online campaigns through creative web design and development.
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